break free

FROM SOCIAL ANXIETY

START CONVERSATIONS WITH CONFIDENCE

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OVERCOME FEAR OF REJECTION

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BUILD GENUINE FRIENDSHIPS

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ENJOY SOCIAL EVENTS

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DATE WITH EASE

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START CONVERSATIONS WITH CONFIDENCE ✦ OVERCOME FEAR OF REJECTION ✦ BUILD GENUINE FRIENDSHIPS ✦ ENJOY SOCIAL EVENTS ✦ DATE WITH EASE ✦

WHAT IS SOCIAL FITNESS?

JUST LIKE HITTING THE GYM BUILDS PHYSICAL STRENGTH, TRAINING YOUR SOCIAL FITNESS STRENGTHENS YOUR ABILITY TO CALM YOUR NERVES, COMMUNICATE OPENLY, AND REWRITE THE STORIES THAT HAVE BEEN HOLDING YOU BACK FOR YEARS.

The Loneliness Epidemic: A Modern Health Crisis

Over half of Americans—and a growing share of men—are facing a crisis of social disconnection:

Social fitness isn’t optional—it’s essential for your mental, emotional, and physical well-being.

Loneliness increases stress, weakens your immune system, and raises your risk of depression. Don’t wait—train your social muscle now.

WELCOME TO YOUR NEW LIFE.

YOU’LL STEP INTO REAL-WORLD CHALLENGES THAT BUILD CONFIDENCE, SOCIAL AWARENESS, AND PRESENCE—NOT IN THEORY, BUT THROUGH ACTION.

YOU’LL LEARN TO HOLD EYE CONTACT, SPEAK WITHOUT HIDING, AND FEEL CALM IN ANY ROOM. IT’S NOT ABOUT BECOMING SOMEONE ELSE—IT’S ABOUT UNLOCKING WHO YOU REALLY ARE.

SHY ISN’T FOREVER.

YOU JUST NEED SOME REPS.

SOCIALLY FIT: BREAKOUT COURSE

  • Designed to reverse the health risks of loneliness by restoring real-world connections, The Breakout Course is a structured, four-week coaching program designed to help you break free from social hesitation and build real confidence.

    Through daily homework, weekly coaching calls, guided challenges, and a supportive group environment, you'll quickly develop the skills to connect effortlessly in any social setting.

    LEARN MORE

  • CONTACT US FOR MORE INFO.

Escape Lab: NYC Immersion

  • Backed by research from the U.S. Surgeon General and leading mental-health experts, the Escape Lab is a hands-on, real-world coaching experience in New York City.

    In this two-hour small-group session, you’ll practice social challenges in live environments, receive instant feedback, and break through social hesitation with expert coaching.

    LEARN MORE

  • CONTACT US FOR MORE INFO.

NEW!

THE KEY: 1:1 COACHING

  • The most personalized, high-impact coaching experience available. Work directly with Sammy through private calls and live immersion sessions in New York City, designed to create lasting social confidence and transformation. Limited spots available, application required.

    LEARN MORE

  • CONTACT US FOR MORE INFO.

MEET YOUR TRAINER

SAMMY ESCALERA WAS THE KID SITTING IN THE BACK OF THE CLASS, HOPING TO BLEND IN AND AVOID JUDGMENT. IN COLLEGE, HE OVERCOMPENSATED WITH A “TOUGH GUY” PERSONA, WHICH ONLY LEFT HIM MORE ISOLATED. LATER, LIVING IN NEW YORK CITY—SURROUNDED BY MILLIONS—SAMMY FELT TOTALLY ALONE, TURNING TO PLAYSTATION, WORK, AND ALCOHOL TO NUMB THE EMPTINESS.

HIS BREAKING POINT CAME AFTER A BREAKUP. HE REALIZED HE HAD LOST TOUCH NOT JUST WITH OTHERS, BUT WITH HIMSELF. DESPERATE FOR A CHANGE, SAMMY SIGNED UP FOR A COURSE FOR SHY PEOPLE. THAT'S WHERE HE DISCOVERED THE POWER OF RISKING REJECTION, MAKING GENUINE CONTACT WITH STRANGERS, AND BUILDING CONFIDENCE ONE INTERACTION AT A TIME.

TODAY, HE IS MORE CONNECTED, ALIVE, AND HIMSELF THAN EVER—AND HE WANTS THE SAME FOR OTHERS.

Working with Sammy completely changed the way I show up—for the first time in years, I feel confident walking into any room.

Nicky Lee

Fashion Asian Woman Posing In The Jungle

  • “It all begins with an idea. Maybe you want to launch a business.”

    Laurie Payton

  • “It all begins with an idea. Maybe you want to launch a business.”

    Jamie Kokot

  • “It all begins with an idea. Maybe you want to launch a business.”

    Lindsey Beumer

  • “It all begins with an idea. Maybe you want to launch a business.”

    Keith Finley

A few ways your SOCIAL ANXIETY is sabotaging your life…

  • You're missing opportunities in dating, work, or friendships.
    You're too anxious to take the first step, causing you to miss out on meaningful connections and experiences.

  • You avoid social events and gatherings, shrinking your world.
    Avoiding invitations feels easier, but it leaves you increasingly isolated and disconnected.

  • You rely on alcohol or screens to cope with social situations.
    Rather than genuinely enjoying interactions, you turn to distractions to manage your anxiety, preventing true growth.

  • You replay conversations endlessly, wishing you'd said something different.
    After interactions, you obsess over every word, convinced you sounded awkward or foolish.

  • You're misunderstood as aloof or rude—when you're actually just scared.
    People assume you're disinterested or arrogant because you're quiet, but inside you're battling intense anxiety.

  • You constantly fear judgment, even in mundane situations.
    Everyday tasks like ordering food or making a phone call become nerve-wracking, filled with fear of embarrassment.

  • You rely heavily on dating apps instead of real-life interactions.
    Swiping feels safer, but it reinforces avoidance and often leads to superficial connections.

  • You're lonely even when surrounded by people.
    Social anxiety prevents you from connecting authentically, leaving you feeling isolated even in a crowd.

I STILL DON’T GET IT…

  • THIS IS DESIGNED FOR PEOPLE WHO:

    • SENSE THAT LONELINESS OR SELF-DOUBT IS HOLDING THEM BACK.

    • FEEL STUCK IN THEIR SOCIAL LIFE—AT WORK, WITH FRIENDS, OR IN DATING.

    • WANT PRACTICAL, STEP-BY-STEP SUPPORT TO BREAK OUT OF THEIR COMFORT ZONE AND START LIVING FULLY.

    IF YOU OFTEN AVOID SOCIAL EVENTS, STRUGGLE TO START CONVERSATIONS, OR FEEL UNNOTICED AND DISCONNECTED, THIS PROGRAM IS FOR YOU.

  • AUTHENTIC CONFIDENCE – NO SCRIPTS OR PICK-UP LINES, JUST THE ABILITY TO BE YOURSELF AROUND ANYONE.

    • DEEPER CONNECTIONS – STRONGER RELATIONSHIPS WITH FRIENDS, FAMILY, COWORKERS, AND ROMANTIC PARTNERS.

    • DATING & RELATIONSHIP SUCCESS – APPROACHING WOMEN (OR MEN) FEELS NATURAL INSTEAD OF TERRIFYING.

    • A RICHER SOCIAL LIFE – CONVERSATIONS BECOME SECOND NATURE, NOT A SOURCE OF STRESS.

    • LASTING EMOTIONAL RESILIENCE – LEARN TO HANDLE NERVES, REJECTION, AND VULNERABILITY IN A HEALTHY WAY.

  • SOCIAL FITNESS ISN’T ABOUT GIMMICKS, TRICKS, OR ACTING LIKE SOMEONE YOU'RE NOT. THIS PROGRAM IS ABOUT BUILDING REAL CONFIDENCE THROUGH ACTION. JUST LIKE GOING TO THE GYM STRENGTHENS YOUR BODY, SOCIAL FITNESS STRENGTHENS YOUR ABILITY TO CONNECT, COMMUNICATE, AND ENGAGE WITHOUT FEAR OR HESITATION.

  • MOST CLIENTS NOTICE A SHIFT AFTER JUST ONE SESSION. BY FOLLOWING THE FRAMEWORK AND APPLYING THE REAL-WORLD CHALLENGES, YOU’LL BEGIN TO SEE CHANGES IN THE WAY YOU INTERACT, FEEL, AND CONNECT WITHIN THE FIRST FEW WEEKS.

  • ABSOLUTELY. SOCIAL FITNESS ISN’T ABOUT BEING THE LOUDEST PERSON IN THE ROOM—IT’S ABOUT BEING THE MOST PRESENT, CONFIDENT, AND UNFILTERED VERSION OF YOURSELF. WHETHER YOU’RE NATURALLY OUTGOING OR RESERVED, THE FRAMEWORK ADAPTS TO YOUR PERSONALITY SO YOU CAN THRIVE IN YOUR OWN WAY.

  • MANY CLIENTS COME TO US AFTER TRYING ADVICE THAT FELT UNNATURAL, FORCED, OR INEFFECTIVE. THIS PROGRAM WORKS BECAUSE IT’S BUILT ON GRADUAL, REAL-WORLD ACTION—NO SHORTCUTS, JUST A PROCESS THAT LEADS TO LASTING CONFIDENCE AND CONNECTION.

Listen up.

STILL HAVE QUESTIONS? let’s chat.

SHY ISN'T FOREVER

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TRAIN YOUR SOCIAL MUSCLE

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SHY ISN'T FOREVER ✦ TRAIN YOUR SOCIAL MUSCLE ✦